Want to boost your local business credibility online? This guide explains how to get Google Guaranteed through Local Services Ads, helping build trust, increase leads, and improve your visibility on Google. Discover eligibility criteria, benefits, verification steps, and how partnering with an expert can streamline your approval.
How to Get Google Guaranteed and Build Instant Trust with Customers
What is Google Guaranteed?
The Google Guaranteed program is part of Google’s Local Services Ads (LSAs), created to highlight trustworthy local businesses. When you complete Google’s verification process and get approved, your listing receives a green badge with a checkmark and the words “
This badge assures potential customers that your business is legitimate—and if services fall short, Google may reimburse up to a certain amount (currently $2,000 USD in many regions).
External Reference: Official Google Guaranteed Info
Why You Should Get Google Guaranteed
- Increased Trust: Customers feel safer hiring a business vetted by Google.
- Higher Visibility: Your business appears at the top of Google Search results in the Local Services section.
- More Qualified Leads: LSAs are pay-per-lead, not pay-per-click, so your investment goes further.
- Better Click-Through Rate: The badge draws attention, resulting in more calls and conversions.
Eligibility Requirements for Google Guaranteed
Business Categories That Qualify
Only certain industries are eligible for the program. These include:
- Plumbers
- Electricians
- HVAC companies
- Carpet cleaners
- Locksmiths
- Pest control services
- Lawn care professionals
- And other home service providers
For a full list, refer to Google’s eligible business categories.
Background Checks & License Verification
To qualify, you must pass:
- Background checks (owner and sometimes employees)
- License and insurance verification
- Business registration validation
Steps to Get Google Guaranteed
1. Create a Local Services Ads Profile
Visit Google’s Local Services Ads site and set up your business profile: Google Local Services Ads
2. Submit All Required Documents
You’ll need:
- Proof of business insurance
- Proof of trade license (if required in your industry/state)
- Employee and owner background checks
3. Undergo Screening
After you submit documents, Google will review your application. This can take a few days to several weeks.
4. Earn the Badge
Once approved, your listing will show the badge, and you’ll be eligible to start receiving leads via Local Services Ads.
Google Guaranteed vs. Google Screened
| Feature | Google Guaranteed | Google Screened |
| Badge | Green Checkmark | Green Checkmark |
| For Industries | Home Services | Legal, Financial, Real Estate |
| Protection | Reimbursement Guarantee | No Financial Guarantee |
| Background Checks | Business & Employees | Professionals Only |
How Google Guaranteed Helps Local SEO
Although it doesn’t directly impact organic rankings, it plays a key role in local visibility.
Benefits for Local Search
- Appears above regular local pack
- Boosts click-through rates on Google Search
- Builds online authority and trust signals
- Works synergistically with Google My Business listings
Common Mistakes to Avoid When Applying
- Incomplete documentation – Always double-check your uploads.
- Inconsistent business info – Ensure your name, address, and phone number (NAP) match across all platforms.
- Not using an expert – Navigating the process can be complex; professionals can speed up approval.
How Growvilo Helps You Get Google Guaranteed
If you want to streamline the entire process and avoid rejections or delays, partner with the experts at Growvilo.
✅ We handle document submissions
✅ We guide you through background checks
✅ We optimize your Local Services Ads profile
✅ We manage your LSA campaigns post-approval
Explore our full offerings here:
🔗 Growvilo
Contact us for a free consultation:
📞Growvilo
Learn more about our approach:
🌐Growvilo
H2: FAQs
Q1. Is Google Guaranteed available in all countries?
No. Currently, it is only available in select countries and regions where Local Services Ads are active.
Q2. How long does it take to get verified?
Typically 2–5 weeks, depending on your business category and background check processing.
Q3. Is there a cost to join?
Signing up is free, but you must pay for leads through Local Services Ads.
Q4. Can I lose my Google Guaranteed status?
Yes. Failing to meet service standards or submitting false documents may result in badge removal.
Q5. Can I appear in both Google Ads and Google Guaranteed results?
Yes. You can run both types of campaigns to maximize exposure.
Conclusion
If you’re a service-based business aiming to get badge, it’s one of the most effective ways to earn trust and convert new customers. The badge is more than just a graphic—it’s proof of quality, verification, and commitment to service excellence.
Let the experts at Growvilo help you apply, get approved, and start receiving high-quality leads.
